Brand Overview: nu-in Fashion

Brand Overview: nu-in Fashion

Todays’ post is dedicated to the new kid on the block for sustainable fashion, at the high street level of the market. As you guys know, I’m always striving to bring more elements of sustainability into the way I shop and have talked to you before about specific brand campaigns and ranges, that are based on more considered processes and garments; but I think this is probably the first time I’m talking to you about an actual complete brand whose entire ethos is based around sustainable clothing.

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How my shopping habits are changing with the times

How my shopping habits are changing with the times

Over the last 2 to 3 years, my shopping habits have begun to really change. Looking back at a few years ago, I can remember a time when I was obsessed with fast fashion and would spend £100 every other week in Primark, coming home with hauls of new outfits, that I would inevitably wear once and then throw to the back of my wardrobe.

This came partly from an obsession with different trends and wanting to always be wearing the latest piece but also from a love of fashion and a desire to be creative with the way I dressed and expressed myself every day. However, over recent years I’ve started to think more consciously about my shopping habits and am (hopefully) making changes for the better.

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The Spring 2020 ‘Must-Have’ Tee

The Spring 2020 ‘Must-Have’ Tee

As you all probably know by now, I’m a huge fan of filling my wardrobe with lots and lots of basics. I don’t do too much colour or print and I try my best to steer away from anything that stands out too much unless it’s for a special occasion. I like to keep my shapes basic and my colours neutral as I feel that creates quite a timeless, classic look for me and is an easier way for me to re-invent my wardrobe and get the most out of wearing things over again. Something that I love to throw into the mix whenever I can, however, is a basic with a little bit of a twist. Continue reading “The Spring 2020 ‘Must-Have’ Tee”

H&M Conscious Exclusive: Spring 2020

H&M Conscious Exclusive: Spring 2020

So if you’ve been following my blog for awhile, you may remember my first post about the H&M Conscious Collection around this time last year. Having decided to start being more conscious and sustainable in my shopping habits, I was absolutely amazed at the design, production and innovation I discovered when learning about the range. Fast forward 12 months and the beautiful new Spring/Summer Collection launches online today. Continue reading “H&M Conscious Exclusive: Spring 2020”

Three brands you can shop for Sustainable Swimwear

Three brands you can shop for Sustainable Swimwear

How is it mid-June already?! I feel like the months are just FLYING by. I have a big birthday this August so I kind of set that as a milestone for the year in January, believing that I had all the time in the world and now it’s only two months away and I don’t know what’s happened to the last five!

As I write this, it’s pouring with rain outside and has basically been torrential for the last two weeks so it doesn’t feel like Summer in the slightest however, given that it is June and we’re in the midst of holiday season, I wanted to do a little swimwear edit for you guys and after a couple of new sustainable swimwear brands dropped into my inbox which I absolutely loved, I decided to share a more environmentally friendly edit with you this year.

Below, I’ve picked three high street brands that stock some beautiful, sustainable swimwear items so hopefully you can shop, more guilt-free this season whilst picking up some new pieces for your holidays…
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H&M Conscious Exclusive

H&M Conscious Exclusive

Good morning guys! I have a bit of a bonus post for you this week – I don’t usually post on a Thursday, however when an email popped into my inbox promoting this launch, I read it in absolute amazement and had to put something together straight away. This is also my 100th blog post! So what better way to celebrate than to talk to you guys about some amazing steps forward for the future of fashion?! Continue reading “H&M Conscious Exclusive”

Where to shop for Sustainable Fashion on the High Street

Where to shop for Sustainable Fashion on the High Street

You might remember back in October I wrote about Fast Fashion and its effects as one of the largest polluters to the planet, only second to the oil industry.  I also wrote about my desire to make some changes to my own shopping and lifestyle habits to reduce my consumption and also my use of Fast Fashion products, so 3 months on it’s time for a little update… Continue reading “Where to shop for Sustainable Fashion on the High Street”

“I can’t wear that more than once…”

“I can’t wear that more than once…”

Fast Fashion is nothing new. Fast Fashion has been a growing aspect of the fashion industry for many years and it’s something that I researched a lot when studying my masters in Fashion Buying. I based my dissertation on the growth of Fast Fashion as well as its effect on the cost of clothing and the decline of the textiles industry in Britain, however, that was around 4 years ago and the pull of Fast Fashion is now even more extreme as our want for constant newness continues to surge. Fast Fashion has a place in all of our lives and wardrobes, but do we truly know and understand the vastness of its effects, which reach to much more than just our clothing choices each day? Continue reading ““I can’t wear that more than once…””