Brand Overview: nu-in Fashion

Brand Overview: nu-in Fashion

Todays’ post is dedicated to the new kid on the block for sustainable fashion, at the high street level of the market. As you guys know, I’m always striving to bring more elements of sustainability into the way I shop and have talked to you before about specific brand campaigns and ranges, that are based on more considered processes and garments; but I think this is probably the first time I’m talking to you about an actual complete brand whose entire ethos is based around sustainable clothing.

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How my shopping habits are changing with the times

How my shopping habits are changing with the times

Over the last 2 to 3 years, my shopping habits have begun to really change. Looking back at a few years ago, I can remember a time when I was obsessed with fast fashion and would spend £100 every other week in Primark, coming home with hauls of new outfits, that I would inevitably wear once and then throw to the back of my wardrobe.

This came partly from an obsession with different trends and wanting to always be wearing the latest piece but also from a love of fashion and a desire to be creative with the way I dressed and expressed myself every day. However, over recent years I’ve started to think more consciously about my shopping habits and am (hopefully) making changes for the better.

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“I can’t wear that more than once…”

“I can’t wear that more than once…”

Fast Fashion is nothing new. Fast Fashion has been a growing aspect of the fashion industry for many years and it’s something that I researched a lot when studying my masters in Fashion Buying. I based my dissertation on the growth of Fast Fashion as well as its effect on the cost of clothing and the decline of the textiles industry in Britain, however, that was around 4 years ago and the pull of Fast Fashion is now even more extreme as our want for constant newness continues to surge. Fast Fashion has a place in all of our lives and wardrobes, but do we truly know and understand the vastness of its effects, which reach to much more than just our clothing choices each day? Continue reading ““I can’t wear that more than once…””